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Google’s FLoC Is a Terrible Idea | Electronic Frontier Foundation
https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea
www.eff.orgGoogle’s FLoC Is a Terrible IdeaThe third-party cookie is dying, and Google is trying to create its replacement. No one should mourn the death of the cookie as we know it. For more than two decades, the third-party cookie has been the lynchpin in a shadowy, seedy, multi-billion dollar advertising-surveillance industry on the Web...